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We’d be lying if we said that appearance wasn’t important at all to the over-55 demographic, but it turns out to be a much lower priority.Maybe this is because older adults are wise enough to know that looks have very little to do with whether someone is going to be a kind, loving and caring companion.Because no matter how old you get, one thing about human nature never changes: nobody likes feeling lonely.Older adults, however, look for companionship in a way that’s very different from their younger counterparts.
This means that there are more seniors and baby boomers than ever before looking for some companionship to fill the void of their prior partner.
Young people are incredibly age-prejudiced, to such an extent that age is one of the most important filter criteria used to find a match on online dating sites. Age is the second-most important attribute used to help users determine if they’re interested in a potential match (after the photo).
This scenario is not just on Match.com, but on E-harmony, Ourtime, Plenty of Fish, OK Cupid, and the rest of the dating websites.
Several of today’s dating services are built specifically around this concept: Grouper, for example, hooks up groups of young people in bars and offers them a free first drink as part of the package. The fundamental premise behind most dating services for young people is that the ultimate goal is to find love and marriage.
While this is true for some older adults, it is far from universal.